The current investment surge in technology is underpinning the future growth strategies within the world’s major banks with unprecedented vigour. The majority of key players are making significant investments in fintech and IT with spending levels at an all time high.
Banks are using technology to achieve a broad range of objectives as an enabler to drive down costs, renew and enhance their platforms, meet the evolving expectations of customers, strengthen compliance and boost operational efficiencies. Regulation is also continuing to drive IT spend, particularly in Europe where banks have to comply with both European and local law. In addition, as cybersecurity risks become more prominent, the industry will continue to strengthen its defences.
Available in print and digital formats, this multiplatform publication provides a unique blend of in-depth commentary and analysis of the key issues shaping the market, while offering a valuable and effective way of reaching and influencing high-spending technology professionals and C-level executives.
Future Banking also offers a unique suite of products that are carefully crafted for key decision-makers to engage with the vendor community.
Future Banking continues to invest heavily in a continually updated global database of decision-makers to ensure precise and accurate coverage of the budget-holders responsible for purchasing and specifying all the products and services they need to operate successfully.
The operational, strategic and technical readers of Future Banking have the
authority to recommend, specify or authorise over 73% of all spend in the market (publisher’s survey). The publication can help influence the right people by communicating directly with the sector.
Quality content is at the heart of Future Banking. Our expert editorial team selects the best opinion and trend analysis from the individuals and organisations driving the industry, enabling readers to gain a complete picture of the current market trends, key players and analyse the competitive landscape.
Your advert will be placed in an environment in which the reader already has an interest and this will stimulate a strong impulse to buy. However, the real value comes when major decision-makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams. The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.
Search engine friendly
The digital edition of Future Banking will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for special information will arrive at the digital magazine page as easily as at a website.
Quality content, combined with a first-class approach to circulation, will ensure that advertisers are able to reach and impress the business leaders they need to influence.
The advertising package includes:
A strictly limited number of advertising positions have been made available and the costs are as follows:
|Double-page spread (DPS)||£11,900|
|Outside back cover||£9,900|
|Inside front cover||£9,900|
|Inside back cover||£8,900|
|Inside front cover DPS||£12,900|
The Future Banking YouTube channel has been launched with great success,
attracting tremendous interest among the global banking community.
Each episode receives approximately 1,000 views per day, which is driven by a highly targeted marketing campaign to the readers of the publication, website, twitter feed and via our extensive LinkedIn group.
End-user focus groups drive the topic agenda covered in each episode, with the result that participating vendors are viewed in the context of thought leaders and are therefore seen as natural solution providers.
|Sole sponsorship (one episode)||£11,900|
|Joint Sponsorship (one episode)||£8,900|
The Future Banking Dining Club is an exclusive, invitation-only community of senior professionals working within the banking industry across the EMEA region. Delegates receive personal invitations to attend our regular dinners and breakfasts where we analyse recent technological, regulatory and market developments and their likely impact on industry leaders. Events cover areas of retail, private, corporate, investment banking and asset management. The events are country specific and take the form of either a breakfast or dinner briefing for 15–18 banks, enabling senior executives working in specialised areas to raise issues and find solutions with their peers and business partners. These events are held at exclusive venues located in major financial centres.
Delegates are senior IT decision-makers from the banking community:
Effective marketing campaigns take a multimedia approach and combine digital with print, TV and live events.
The more advertising channels you use, the better the results.