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CEO – delivering more to readers and advertisers

CEO is the leading bi-annual publication serving the needs of today’s busy business pacesetter. It provides the best writing on key issues, which are imperative to the future success of global corporations, as well as in-depth case studies and interviews with business leaders. Published in May and December, this unique journal addresses the most pressing business challenges where the CEO needs to lead from the front: Corporate Strategy, Finance & Investment, IT & Communications, Human Capital Management, Outsourcing, Customer Experience Management, Travel and Executive Education.

The publication and website is structured in a user-friendly manner, with articles presented in the following sections:

CEO Voices:Profiles, interviews, editor’s column, letters page

Best Practice:Lessons learnt

Special Report:In-depth analysis of the most pressing current issue

Leading Edge:Next-generation business thinking and strategy

Executive Lifestyle:Including leadership, education, travel and health

Toolbox:Concentrated practical information for every CEO to keep


Distribution & Readership

CEO is the only publication with global reach received exclusively by C-level decision makers within the world’s largest and most powerful organisations. The multiple responsibilities of these leaders coupled with rapidly changing political, business, economic and regulatory environments mean they demand the type of strategic, tactical and peer-led information that CEO provides.

CEO is mailed directly to named individuals: CEOs, CIOs, CFOs and COOs (and their equivalents) within companies with a turnover in excess of GBP £100m, generating a projected readership of approximately 47,000 (publishers statement).

Our continual investment into readership by refining and fine-tuning the distribution to every named individual has created the most exciting database available.

CEO - The Facts
  • Requested by top CEOs worldwide since 1999
  • Audited by the Audit Bureau of Circulation
  • Incisive commentary and analysis from the world’s most powerful business leaders. Previous contributors include: Daimler, Serco, Unilever, Harvard Business, ENEL, AEON, CapGemini, British Airways, Erricsson, Virgin Group.
  • Investigative and provocative articles from leading journalists The publication will continually address the most challenging business issues, which are at the forefront of the CEO’s mind.
Industry Breakdown
Industry Breakdown Chart
  • 4% Other
  • 22% Healthcare
  • 14% Energy and Utilities
  • 16% Industrial/Manufacturing
  • 44% Telecoms
Job Title Breakdown
Job Title Breakdown Chart
  • 45% CEOs
  • 31% CIOs/CTOs
  • 12% CFOs
  • 12% COOs

Digital edition

20,000 copies are sent via email to senior decision makers who buy, specify and recommend products at major companies worldwide.

High Impact

Your advert will be placed in an environment in which the reader already has an interest to stimulate a strong impulse to buy. However, the real value comes when major decision makers suddenly find a focused journal, specifically dedicated to their needs, that they can easily share with their peers and teams. The digital edition will provide links to your website, which will allow instant access or ordering. In addition, your advertisement or editorial can be enhanced with animation or video for greater impact and response.

Search Engine Friendly

The digital edition of CEO will be indexed by leading search engines, providing yet another way to draw readers to your advertisement. Readers looking for specific information will arrive at the digital magazine page as easily as at a website.

Online advertising digital edition
  • Advert sizes
  • Banner (468x60pixels)
  • Mini Tower (120x300pixels)
  • Spotlight (120x60pixels)

Production details

All ads must be supplied in either JPG, GIF, animated GIF, HTML or SWF file formats.

Clients include:
Clients list

A Prime Location to Get Your Message to the Right People…

Our expertise, contacts and community ensure that your message reaches the right people in the senior management community, and with maximum impact.

Optional profile additions include:
  • Up to 12 press releases linked to your profile and included in the-chiefexcutive.com monthly newsletter
  • Downloadable white papers linked to your profile and housed in the white-paper archive
  • Exclusive lead banners, strategically positioned, at the head of an appropriate page within CEO to divert traffic back to clients’ corporate homepage
  • Advanced, industry-leading marketing statistics by WebTrends, providing exhaustive, real-time data on user sessions to confirm our clients’ return on marketing spend
CEO delivers:
  • Great brand awareness in line with your corporate strategy
  • Potential customers to your corporate homepage
  • Qualified business enquiries from your target markets
  • Increased visibility of your latest products or services
  • The opportunity for you to increase your market share and penetration
Profiles:

Our key clients promote their targeted message through specifically designed profiles.

  • 600 words of optimised, product or service-specific content
  • Five expandable images with captions
  • Contact information
  • Corporate URL

Marketing options

Our range of executive products offers one of the most varied and competitive price plans on offer today. Select from an array of creative and flexible solutions across a range of media to meet your specific needs. Please feel free to contact your relevant sales representative to find out how we can tailor a package that matches your requirements to reach your target audience.

Account management

Our dedicated account management service provides a truly personal touch, with each client assigned an individual account manager.

In print

We ensure your messages and your brands are placed in front of key decision makers providing you with invaluable exposure for your business Strategic placement allows your advertisement to be positioned in the section that focuses specifically on your product area, highlighting you as a prime solution provider

Online

We exploit the dedicated C-level and senior management readership that our own data centre has developed over the years. Our innovative projects and news sections are regularly updated, bringing industry professionals back day after day. Each section of CEO is fully optimised to attract relevant traffic from all the world’s major search engines

CEO magazines CEO magazine

Sponsorship Opportunities and Rates

Quality content combined with a first-class approach to circulation will ensure that advertisers are able to reach and impress the business leaders they need to influence. CEO offers readers numerous options to respond to advertisements. Each edition will feature a reader response system, buyers guide listing and comprehensive advertiser index.

Print Colour Spot Mono
Double-page spread £13,500 £13,500 £13,500
Full Page £7,900 £7,900 £7,900
Half page £4,950 £4,950 £4,950
Island £5,500 £5,500 £5,500
Special Positions
Outside back cover £11,300
Inside front/back cover £9,800
Opposite contents £8,800
Special features:

1000-word case study with illustrations
Also includes 10 extra copies, 100 reprints, PDF version of case study to appear on website for 6 months with 150-word introductory profile, CD-Rom version

500-word case study
Also includes 50 reprints, PDF version of case study to appear on website for 3 months with link back to own website

CEO Platinum Supplement, 16-Pages
Also includes 100 extra copies, 500 reprints, GTM to direct mail reprint versions to 100 of your clients, PDF version of supplement on Search Engine Optimised website for 6 months with 150-word introductory profile, 600-word article on website which can be updated after 3 months, Emailed PDF version to 200 contacts from GTM database. Supplement can include interview with a Company Executive, case studies, Thought Leadership articles, corporate statement, Surveys and research material.


Search Engine Optimisation

Our team of search engine marketers are dedicated to continuously improving our clients’ web rankings. Our unique approach to marketing and established techniques have a long history of proven results across all major search engines.

Client profiles are continuously monitored to ensure that they are fully optimised and that traffic drawn to their profile is also being directed to their own websites.

We have an extensive skill base in three main areas of search engine optimisation:

  • An editorial team producing expert web optimised copy
  • An online marketing team monitoring the effectiveness of our clients’ profiles and working on link-building and other SEO techniques
  • A programming team creating highly optimised code

We have invested heavily in proving the direct value of our web-based services to our clients. All our websites use the industry-leading reporting software, Webtrends. Our clients automatically receive basic reports containing everything they need to measure the return on their marketing expenditure. In addition, we offer advanced reports for clients that are looking to find out more detailed information to help them with their own marketing activities.

Online
Optimised 600 word solutions & services showcase £3,950
Exclusive lead banner position £POA
Special white paper service £1,000
Newsletter

Sponsors can provide a promotional message of approximately 6 to 8 sentences prominently positioned in an e-newsletter with a direct hyperlink to your site, or article on the CEO.

For customised and bespoke publishing options please contact:

  • Curtis Ross
  • Sales Manager
  • Email: curtis.ross@globaltrademedia.com
  • Telephone: +44 (0) 207 936 6583
  • Cell Number: +44 (0)7956 115 625
  • www.ns-businesshub.com