Rugby World Cup 2019 sponsors: Here’s which company is the ‘official coin toss’ partner
Referees wear Emirates-branded kits, while Heineken is the official coin toss sponsor
Business of Sport
Watford FC becomes first football club to accept Bitcoin bids for merchandise
As part of a new sponsorship deal, Premier League team Watford FC will allow Bitcoin holders to bid…
NFL team owners: The billionaires at the helm of the top 2019-20 franchises
These NFL team owners - who range from the co-founder of Microsoft to a cinema chain mogul -…
NFL 2019-20 sponsors: Analysing the biggest deals ahead of the new football season
The NFL sponsorship "juggernaut" continues for the upcoming season with more than 30 brands investing a combined $1bn…
Nike and Adidas dominate European football kit sponsorship market
Between them, the two sportswear giants represent two thirds of the total spend on football kit deals
Liverpool’s Nike kit deal could topple Manchester United for Premier League sponsorship crown
The European champions' kit deal with New Balance runs out at the end of this season - with…
US Open 2019 sponsors: IBM, Rolex and Emirates hoping for grand slam coverage
New sponsors for the US Open 2019 include the Bermuda Department of Tourism, InterContinental Hotels Group and Kim…
What is Laka? The start-up taking a radical new approach to insuring cyclists
After questioning the way insurance works for cyclists, Laka has brought a new approach to covering their most…
Premier League team sponsors: Analysing commercial deals for England’s 20 top-flight clubs
We take a look the teams topping the table for sponsorship deals as the 2019/20 Premier League season…
Inside the Premier League’s nine sponsorship deals for the 2019/20 season
The English Premier League, watched by 3.2 billion people globally, brings in $80m every season through eight deals