ATP Finals sponsors: Nitto and other companies backing the 2019 tennis competition
Peugeot, Lacoste and Rolex are among the sponsors of the 2019 ATP Finals held at London's O2 Arena
Business of Sport
Smart rugby ball tracks player movement and detects forward passes
07 Nov 19A new smart rugby ball promises to help officials spot foul play, while also providing fans and coaches…
Technology behind the Tokyo 2020 Olympics: From 3D athlete tracking to facial recognition
25 Oct 19The likes of VR experiences, 3D athlete tracking and 5G are just some of the technologies set to…
How the NBA, MGM and US Department of State have tackled digital transformation
09 Oct 19From digitising outdated processes to empowering staff to embrace new technology, digital transformation has come in many forms…
Take a step behind the scenes of a Formula 1 team with Red Bull Racing boss Christian Horner
08 Oct 19The team principal discusses workplace culture, technology and challenges with regulations and logistics
Rugby World Cup 2019 sponsors: Here’s which company is the ‘official coin toss’ partner
18 Sep 19Referees wear Emirates-branded kits, while Heineken is the official coin toss sponsor
Watford FC becomes first football club to accept Bitcoin bids for merchandise
13 Sep 19As part of a new sponsorship deal, Premier League team Watford FC will allow Bitcoin holders to bid…
NFL team owners: The billionaires at the helm of the top 2019-20 franchises
12 Sep 19These NFL team owners - who range from the co-founder of Microsoft to a cinema chain mogul -…
NFL 2019-20 sponsors: Analysing the biggest deals ahead of the new football season
05 Sep 19The NFL sponsorship "juggernaut" continues for the upcoming season with more than 30 brands investing a combined $1bn…
Nike and Adidas dominate European football kit sponsorship market
02 Sep 19Between them, the two sportswear giants represent two thirds of the total spend on football kit deals