Together, the companies have developed new services based on Adobe's integrated content supply chain technology to assist marketers in more efficiently producing and disseminating content that offers customised user experiences at scale
Accenture announces collaboration with Adobe on content supply chains. (Credit: ajay_suresh/Wikimedia Commons)
Accenture has announced a collaboration with Adobe to support enterprise marketers to unlock the value of their content supply chains.
Together, the companies have developed new services based on Adobe’s integrated content supply chain technology to assist marketers in more efficiently producing and disseminating content that offers customised user experiences at scale.
The collaboration was launched at Adobe Summit 2023.
Through the partnership, Accenture’s experience in improving processes, change management and marketing will be combined with Adobe’s set of creative and experience applications and integrations to support the content landscape and identify areas for optimisation.
Accenture chief marketing and communications officer Jill Kramer said: “Content is key to our marketing strategy and our brand experience. Working with Adobe, we continue to increase our ability to efficiently and effectively produce the right content, for the right audiences, across the right channels.
“What I love is that it also delivers a great experience for our creatives. Inspiring creatives with information and assets translates to better content reaching our clients. It’s a win-win.”
According to Accenture, marketing business can reduce costs, boost innovation, and power financial growth by adopting a data-driven approach to discover new efficiencies and ways of working.
By leveraging Adobe Real-Time CDP, Accenture is assisting Adobe’s business-to-business (B2B) marketing division in scaling the delivery of customised marketing campaigns.
Adobe aims to increase its impact and lessen operational complexity in providing high value experiences to clients by combining data from various sources into actionable profiles for use across Adobe Experience Cloud applications.
Adobe business development and partners vice president Justin Merickel said: “Content fuels the digital economy and together Adobe and Accenture are equipping brands to build high-performing content supply chains that deliver the quantity and variety of effective, personalised content customers now expect.
“With a majority of brands expecting content demand to increase by at least five times over the next two years, Adobe and Accenture will help marketers transform the content supply chain to drive measurable business outcomes.”