With Adobe Commerce, Qualcomm is expected to transform the customer experience for its developer community, enabling individuals to directly complete commerce transactions with the company

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Qualcomm collaborates with Adobe to bolster customer relationships. (Credit: Business Wire)

Qualcomm Technologies has selected Adobe to bolster customer relationships and expedite growth through highly customised business-to-business (B2B) marketing.

Through the collaboration, Qualcomm will adopt Adobe Experience Cloud including Adobe Experience Platform (AEP) to power its digital strategies as well as that of its affiliated companies.

With Adobe Commerce, Qualcomm is expected to transform the customer experience for its developer community, enabling individuals to directly complete commerce transactions with the company.

Adobe Commerce utilises artificial intelligence (AI) and advanced data sharing capabilities for end-to-end personalisation. This will enable the chipmaker to develop custom content for specific customer segments.

According to Adobe, the partnership will allow Qualcomm to gain new audiences, enabling its expansion across categories including automotive, mobile, and the Internet of Things (IoT).

Adobe digital experience business president Anil Chakravarthy said: “By adopting Adobe’s enterprise applications, Qualcomm has an end-to-end solution that will enhance omnichannel experiences for business customers and improve marketing performance.

“The partnership will help Qualcomm take its own digital transformation to the next level and deliver new ways to showcase the transformative technologies it is delivering to the world.”

Along with Adobe Experience Platform, Qualcomm will use a suite of applications including Adobe Journey Optimizer, Adobe Real-Time Customer Data Platform, and Customer Journey Analytics. These platforms will allow the American semiconductor company to connect data across all channels ranging from customer relationship management (CRM) and lead generation to website visits and emails with governance and security.

Qualcomm senior vice president and chief marketing officer Don McGuire said: “Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant.

“Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalisation into our omnichannel approach.”

Last month, Qualcomm launched Snapdragon Satellite, a satellite-based solution, which is said to be capable of supporting two-way messaging for premium smartphones and beyond.