Apple versus Samsung is one of the fiercest rivalries in the world of tech. You can’t use one without shunning the other. Depending on your preference, you will either love or hate these Apple quotes.

Most of Apple’s innovative new products come out of their Industrial Design studio. Employee turnover is extremely low among the 20-strong team of designers. However, that isn’t because they’re given an easy ride. In fact, productivity is said to be 40% higher at Apple than most companies.

With a company culture that values input from all levels of the organisation, employees feel valued and subsequently put all of their energy into designing, building and selling Apple products that consumers love.

As a result, Apple is now one of the world’s most desirable and well-known brands, as these Apple quotes show:

Apple quotes from business leaders

Steve Jobs

“The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about.” – Steve Jobs

“Each year has been so robust with problems and successes and learning experiences that a year is a lifetime at Apple.” – Steve Jobs

“Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.” – Steve Jobs

Tim Cook

“Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.” – Tim Cook

“The reality is, is that we love competition at Apple. We think it makes us all better.” – Tim Cook

“We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.” – Tim Cook


“You need to look no further than Apple’s iPhone to see how fast brilliantly written software presented on a beautifully designed device with a spectacular user interface will throw all the accepted notions about pricing, billing platforms and brand loyalty right out the window.” – Edgar Bronfman Jr.

“There is no doubt that, since 1977 and the launch of Apple II – the first computer it produced for the mass market – many things which used to be done on paper, or on the telephone, have been done easier and faster on a screen.” – A. N. Wilson

“It’s really hard to compete with Apple on pure coolness, and if you do, you’re probably going to use some of the things they pioneered.” – Nathan Myhrvold

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