The Formula One racing team will leverage machine learning and data analytics capabilities of Oracle Cloud Infrastructure
Red Bull Racing will leverage Oracle Cloud Infrastructure’s machine learning and data analytics capabilities. (Credit: Oracle)
Oracle said that it has been selected as the official cloud infrastructure partner of Red Bull Racing, a Formula One racing team.
Red Bull Racing will utilise the machine learning and data analytics capabilities of the tech firm’s infrastructure as a service (IaaS) cloud computing solution, Oracle Cloud Infrastructure (OCI).
The solution will help the racing team to streamline the manner in which data is used across its business. These include on-track activities as well as putting more information in the hands of the worldwide fan base of the racing team.
With the OCI-powered capabilities, Red Bull Racing is expected to sharpen its competitive edge with analysis and minute details driven by data.
Oracle will help the racing team in optimising and increasing the use of data in enhancing the latter’s car performance. This will be executed through a multi-year roadmap, which will touch upon on and off-track engineering operations, and by making use of OCI’s artificial intelligence and machine learning capabilities.
According to Oracle, the racing team needs a cloud infrastructure platform that has the highest performance levels, scalability, and also security.
The company claimed that OCI is capable of helping the team to expand its usage of data science and analytics for accommodating the growing and diversifying engineering work carried out on the Red Bull Technology Campus in Milton Keynes, UK.
Oracle chief marketing officer Ariel Kelman said: “Red Bull Racing didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries.
“Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1.”
The Formula One racing team will also utilise Oracle’s Customer Experience (CX) applications portfolio, which includes Oracle Unity Customer Data Platform, Oracle Responsys Campaign Management, and Oracle CrowdTwist Loyalty and Engagement.
The CX solutions are expected to provide easy access for fans to statistics and metrics.
Red Bull Racing Honda team principal Christian Horner said: “As one of the industry’s most recognized and trusted names in database management and cloud computing, Oracle brings huge capability, innovation, and expertise to many of the world’s largest and most successful businesses.
“To be able to tap into that exceptional power and knowledge is a major step forward for our Team. Oracle’s expertise will touch many areas of the business from the development of major fan engagement and brand building mechanisms to providing rich new resources across the Team, including within the engineering and design departments.”