AWS will also help Ferrari’s racing division to launch a digital fan engagement platform
Italian luxury sports car manufacturer Ferrari has selected Amazon Web Services (AWS) as its official cloud, machine learning, and artificial intelligence (AI) provider to drive innovation on the road and track.
The companies have reached an agreement to expedite innovation across the entire organisation of the car manufacturer. This covers its road cars department, the Ferrari Challenge, GT Competitions, and the Scuderia Ferrari FORMULA 1 (F1) team.
Ferrari will leverage AWS’s services and global infrastructure, which includes the AWS Europe (Milan) region, to optimise design and testing of its cars.
Apart from that, Scuderia Ferrari will make use of the Amazon company for launching a digital fan engagement platform through its mobile app.
Scuderia Ferrari principal Mattia Binotto said: “As our Official Cloud Provider, I firmly believe AWS will enable our company to become a data-driven organization that uses the power of technology to improve our products, increase engagement with Ferrari enthusiasts worldwide, and deliver continuously more exciting driving experiences.
“We chose AWS because of their relentless focus on innovation, unmatched portfolio of capabilities, and proven experience supporting partners in the automotive and sports industries.”
For rapidly getting insights into car design and road and track performances, the luxury sports car manufacturer will utilise AWS’ advanced analytics and capabilities in machine learning, compute, storage, and database.
The Italian firm will also tap into Amazon Elastic Compute Cloud (Amazon EC2) for running complex simulations for testing the performance of its cars under a broad range of driving conditions and racing scenarios.
Ferrari will use AWS Graviton2-based instances as part of this work. The AWS Graviton2-based instances are said to deliver up to 40% better price performance in a consistent manner compared to the present generation x86-based instances.
AWS sales and marketing senior vice president Matt Garman said: “AWS offers iconic global brands like Ferrari the breadth of services, insights, and agility they need to remain leaders in their fields through innovation and deepen their connections to loyal customers and fans.
“Ferrari can rely on AWS to help them take driving and racing to the next level, while generating fresh excitement among their global community through more personalization and new digital experiences.”
Recently, AWS said that it will open new data centres in Israel in the first half of 2023 to establish a new infrastructure region called AWS Israel (Tel Aviv) Region.