After suffering its first fall in annual revenue in 15 years, Apple has bounced back in style.

Apple CEO Tom Cook stated: ‘We’re thrilled to report that our holiday quarter results generated Apple’s highest quarterly revenue ever, and broke multiple records along the way.

‘We sold more iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch.

‘Revenue from Services grew strongly over last year, led by record customer activity on the App Store, and we are very excited about the products in our pipeline.’

Tom Cook, Apple CEO (courtesy of Flickr)


The tech firm has reported their strongest quarter ever with net sales of £62.3 billion in the last three months of 2016.

In these months Apple expected to sell 76 million iPhones but surprised even themselves by shifting 78.3 million units.

The iPhone 7 was the bestselling phone in China during the quarter, reasserting Apple’s dominance over their Chinese rivals.

However, Apple has admitted that is foresees a drop in growth over the next few months.

Customers are postponing upgrades in anticipation of a new iPhone, due for launch in September.

Queue outside London Apple store (courtesy of Flickr)


Both die-hard Apple fans and those who merely dabble are expecting great things from the September release, marking the iPhone’s 10th Anniversary.

A slump in sales last year was perhaps a reflection of disappointment in the mild improvements made to recent upgrades. This, coupled with the birth of the Samsung Galaxy 8, means the pressure is well and truly on.

Customers expect big things, but at £799 a pop, who can blame them?