The new upgrade is said to leverage vastly expanded training data sets developed in-house while introducing over 20 new algorithms to increase AI-driven speed, variety, quality, and scale

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Stylitics announces fourth-generation platform with automated styling technology. (Credit: Reto Scheiwiller from Pixabay)

Stylitics has rolled out its fourth-generation platform with automated styling technology to help retailers offer their shoppers with new inspirational e-commerce experiences.

The upgrade is said to leverage vastly expanded training data sets that were developed in-house, said the US-based visual outfitting and bundling solutions provider.

It also introduces over 20 new algorithms to increase artificial intelligence (AI)-driven speed, variety, quality, and scale.

According to Stylitics, the fourth-generation platform enables the firm’s capabilities for one-to-one personalisation.

Besides, the automated styling technology platform supports additional verticals including hard goods, beauty, and toys along with localisation in dozens of new regions.

Following research and development for more than two years, the new version of the platform has been beta-tested with various large retailers and brands in the fashion and home verticals over the last six months, said Stylitics.

The new platform is expected to utilise 50 times more data than previous versions from expanded data sets for increased fidelity training of the AI models and automation systems.

Stylitics said that the new product is free to its retail customers.

Stylitics founder and CEO Rohan Deuskar said: “Our fourth-generation version of our automation platform expands our capabilities around one-to-one personalisation for retailers with concurrent delivery of remarkable speed, scale, and, most importantly, quality.

“We have by far the most extensive inspirational commerce automation in the world, as well as the largest training data sets in the market. We’re now processing an order of magnitude more volume of transactions and data than a year ago.”

The AI-powered digital merchandising and styling technology firm has recently secured $80m in a Series C round, which brought the company’s total funding to $100m.