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The new division within Groupe PSA will be dedicated to building electric cars and introducing zero-emissions alternatives across its models by 2025

Peugeot’s parent company has created a new arm of its business that will focus exclusively on developing electric vehicles.

Groupe PSA, the French automotive giant that also counts the Citroën, Vauxhall, Opel and DS brands within its portfolio, has set up the low emission vehicles business unit.

Starting work in 2019, it will be dedicated to introducing zero-emissions alternatives across its models by 2025.

The group said it needed to “respond to the challenges of energy transition and to build an efficient and coherent offering of electric mobility solutions”.

Electric cars, electric vehicles
The automotive industry is embracing electric vehicle technology

Launching an “unprecedented technological offensive” by developing electric cars

Linda Jackson, CEO of Citroën, to whom the business unit will report, said: “The energy transition is an opportunity that our company has seized by launching an unprecedented technological offensive made possible by our multi-energy platforms.

“The challenge for this business unit, which benefits from an experience built up over several years within the group, will be to provide the best vehicles at the best time to satisfy our customers and thereby ensure the best economic conditions for launching Groupe PSA’s electric vehicles into the market.”

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The new unit will be responsible for defining and deploying the group’s electric vehicle strategy and rolling out the related products and services.

It will have a global scope and PSA says it will “leverage all factors necessary” to deliver models that meet customer expectations.

Alexandre Guignard, who has been appointed senior vice-president of the unit, is responsible for the profitable development of its operations in all regions.

Groupe PSA
Alexandre Guignard, senior vice-president of Groupe PSA’s low emission vehicles business unit

He will lead initiatives to meet the group’s CO2 targets in compliance with the EU’s strategy to meet climate and energy targets for 2020 and beyond.