The Japanese firm plans to launch 23 new electrified models, including 15 new EVs, as it aims to achieve a 50% electrification mix by the fiscal year 2030


Nissan Motor CEO Makoto Uchida (left) and COO Ashwani Gupta (right) unveils the Nissan Ambition 2030. (Credit: Nissan)

Nissan Motor has announced plans to invest JPY2 trillion ($17.6bn) over the next five years to accelerate its electrification efforts under its new long-term vision dubbed Nissan Ambition 2030.

The Japanese automobile manufacturer aims to launch 23 new electrified models by the end of this decade. These will include 15 new electrical vehicles (EVs) as the company aims to achieve an electrification mix of over 50% globally across the Nissan and INFINITI vehicle brands.

Nissan Motor CEO Makoto Uchida said: “The role of companies to address societal needs is increasingly heightened.  With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities.

“We want to transform Nissan to become a sustainable company that is truly needed by customers and society.”

In the next five years, Nissan Motor has set a target of introducing 20 new EV and e-Power equipped models.

The e-Power technology comes with a fully electric motor-driven system that is claimed to offer responsive acceleration, smooth deceleration, and cabin quietness like an EV. Through the technology, a gasoline engine is installed onboard for charging the battery pack when required, thereby removing the need for any external charging.

By the fiscal year 2026, Nissan Motor aims to see more than 75% of sales in Europe come from electric vehicles. In Japan, the target is over 55% and in China, it is more than 40%.

For the US, the Japanese firm aims to achieve 40% of sales from EVs in the US by 2030.

Nissan Motor also said that it will continue to evolve its lithium-ion battery technologies and launch cobalt-free technology to reduce the cost by 65% by the fiscal year 2028.

By the same year, the company is targeting to roll out an EV powered by its proprietary all-solid-state batteries (ASSB) technology. As part of its efforts, the automobile manufacturer will prepare a pilot plant in Yokohama, Japan as early as the fiscal year 2024.

Nissan Motor expects ASSBs to reduce charging time to one-third, thereby making EVs more efficient and accessible. It also anticipates the technology to reduce the cost of battery packs to $75 per kWh by the fiscal year 2028 and in the future, further down to $65 per kWh to achieve cost similarity between EV and gasoline vehicles.

The Japanese firm also revealed intentions to ramp up its global battery production capacity to 52GWh by the fiscal year 2026, and 130GWh by the end of this decade.

Additionally, Nissan plans to expand its ProPILOT autonomous driving technology to more than 2.5 million Nissan and INFINITI vehicles by the fiscal year 2026.

The car manufacturer will also develop its autonomous vehicle technologies further to integrate next-generation LIDAR systems in almost all the new models by the fiscal year 2030.