Through the collaboration with Google, the German automotive brand aims to develop its own branded navigation experience based on new in-car data and navigation capabilities from the Google Maps platform
Mercedes-Benz is joining forces with Google to further expedite auto innovation and develop the next-generation digital luxury car experience.
Through the collaboration with Google, the German automotive brand aims to develop its own branded navigation experience based on new in-car data and navigation capabilities from the Google Maps platform.
The partnership is expected to provide Mercedes-Benz access to Google’s geospatial offering, which includes location data, real-time and predictive traffic information, automatic rerouting, and others.
According to Google, its offerings will be integrated into the upcoming Mercedes-Benz operating system (MB.OS) to enable customers to enjoy a superior navigation experience.
The companies also plan to add the YouTube app into the Mercedes-Benz infotainment system.
Besides, Mercedes-Benz will leverage data from Google Maps to bring in assisted driving capabilities like automatic speed adjustments before intersections, curves, or roundabouts.
Mercedes-Benz CEO Ola Källenius said: “We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience.
“Google has been a leader in maps and navigation for many years. With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers.
“It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge.”
Mercedes-Benz, as an initial step, will provide customers access to Google’s Place Details, which will allow them to find details about over 200 million businesses and locations worldwide, including business hours, images, reviews, and ratings.
The companies have also committed to explore further collaboration using Google Cloud’s artificial intelligence (AI), data, and open infrastructure solutions.
By leveraging Google Cloud‘s AI and machine learning capabilities, Mercedes-Benz plans to develop, train, and install new models at speed and improve customer experiences.
Google and Alphabet CEO Sundar Pichai said: “Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers.
“In addition to enabling Mercedes-Benz to design a customized navigation interface, we’ll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience.”