As part of the engagement, Yahoo Ad Tech will move all of its advertising technology workloads from its on-premises data centres to AWS


Yahoo choses Amazon Web Services as for Yahoo Ad Tech’s preferred public cloud provider. (Credit: Beatrice Murch from South America/Wikimedia Commons)

Yahoo has chosen Amazon Web Services (AWS) as its preferred public cloud provider for Yahoo Ad Tech, the internet company’s advertising technology business.

As part of the engagement, Yahoo Ad Tech will shift all of its advertising technology workloads from its on-premises data centres to AWS. These include media-buying and supply-side platforms, analytics, and identity solutions and products.

Yahoo chief information officer and platforms engineering senior vice president Aaron Lake said: “By harnessing the power of AWS, we’ll be able to move faster and give our customers what they value most—advertising solutions that provide the right combination of performance, audiences, and revenue growth.

“Running all of Yahoo Ad Tech on AWS provides us with a broad portfolio of world-class services that will allow us to help advertisers achieve the returns they want by providing them with precise audience targeting, while our ad publisher customers are able to scale and monetize their ad space.”

Through the migration, Yahoo aims to transform its advertising business operations, decrease IT infrastructure costs, and build more customised and engaging solutions to help brands in connecting with their customers.

Besides, Yahoo Ad Tech is migrating its central data platform to AWS with an aim to enhance advertising effectiveness, customisation, and engagement for its publishing customers and advertisers.

Yahoo Ad Tech will leverage Amazon Simple Storage Service to develop a centralised data lake for storing hundreds of petabytes of data.

With the data lake, Yahoo Ad Tech will be able to break down data silos and make use of AWS analytics services.

It will enable the advertising technology business to support quick analysis of data from various sources to understand trends in advertising, target audiences, and to provide ad performance insights across its operations.

AWS sales, marketing, and global services senior vice president Matt Garman said: “Yahoo is a digital pioneer and a trusted partner for the world’s biggest brands. The world’s leading media and digital advertising companies rely on AWS as their cloud provider because we help them deliver performance and drive real growth.”