The new, multi-year deal will enable Twitter to move its offline analytics, data processing, and machine learning (ML) workloads to Google's Data Cloud


The new partnership will allow Twitter to implement Google's Data Cloud. (Credit: Edar from Pixabay)

Micro-blogging platform Twitter has expanded its strategic partnership with Google Cloud to enhance data insights and improve user experience.

Twitter, in 2018, started working with Google to migrate Hadoop clusters to the Google Cloud platform as a part of its ‘Partly Cloudy’ strategy.

Under the new, multi-year deal, the micro-blogging platform will move its offline analytics, data processing, and machine learning (ML) workloads to Google’s Data Cloud.

Twitter’s data platform ingests trillions of events daily, processes hundreds of petabytes of data points, and runs thousands of jobs on over a dozen clusters.

The micro-blogging site wants to have more insights from these data points and understand the users’ behaviour and what type of content they are interested in.

Twitter CTO Parag Agrawal said: “Our initial partnership with Google Cloud has been successful and enabled us to enhance the productivity of our engineering teams.

“Building on this relationship and Google’s technologies will allow us to learn more from our data, move faster and serve more relevant content to the people who use our service every day.

“As Twitter continues to scale, we’re excited to partner with Google on more industry-leading technology innovation in the data and machine learning space.”

The new partnership will allow Twitter to implement Google’s Data Cloud including BigQuery, Dataflow, Cloud Bigtable and ML tools.

The tools are said to boost the company’s data ecosystem to make faster data-informed decisions and enable deeper ML-driven product innovation.

Leveraging Google’s Data Cloud platform, Twitter can democratise data access by offering a range of data processing and ML tools to understand and enhance the usage of Twitter features.

This will help both technical and non-technical teams to comprehend data and fast-track the time to insight, said Google Cloud.

Google Cloud CEO Thomas Kurian said: “Helping customers manage the entire continuum of data – from storage to analytics to AI – is one of our key differentiators at Google Cloud.

“It’s been phenomenal to watch this company grow over the years, and we’re excited to partner with Twitter to innovate for the future and deliver the best experience possible for the people that use Twitter every day.”