Slack will become the new interface for Salesforce Customer 360

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Salesforce acquires Slack Technologies in $27.7bn deal. (Credit: Whoisjohngalt/

Salesforce has wrapped up its previously announced $27.7bn acquisition of California-based enterprise communications platform Slack Technologies.

The deal was announced in December 2020. Under its terms, Slack’s shareholders will be paid $26.79 in cash and 0.0776 shares of Salesforce for each of their shares.

Slack CEO and co-founder Stewart Butterfield said: “We have a once-in-a-generation opportunity to rethink and reshape how and where we work.

“Salesforce and Slack are uniquely positioned to lead this historic shift to a digital-first world. I could not be more excited for what’s to come.”

Butterfield will continue to lead Slack, which will continue to operate under its own brand.

Slack’s platform is said to bring together people, data and tools to enable teams to work together, irrespective of their location.

Companies use its Slack Connect solution so that their employees can communicate and collaborate among themselves as well as with external partners, including vendors and customers.

Slack is said to have more than 169,000 paid customers, which include 65 of the Fortune 100 companies. Some of the company’s clients include Starbucks, TD Ameritrade, Uber, Netflix and Target.

Slack’s platform is said to have more than 2,000 apps and a strong API to enable partners and developers to build apps and carry out integrations for optimising their work and automate mundane tasks.

Salesforce said that the platform will be integrated deeply into every Salesforce Cloud and make it the new interface for Salesforce Customer 360.

The company added that its combination with Slack will help create an open and extensive ecosystem for providing business with the next generation of digital-first apps and workflows.

Salesforce chair and CEO Marc Benioff said: “We couldn’t be more excited to have Slack as part of the Salesforce family, combining the #1 CRM and the trailblazing digital platform for the work anywhere world.

“Together we’ll define the future of enterprise software, creating the digital HQ that enables every organisation to deliver customer and employee success from anywhere.”