According to the social technology company, it is developing tools such as text variation, background generation and image outcropping to make an ad’s text more engaging and to enhance parts of its creative
Meta introduces AI-driven ad capabilities called AI Sandbox for advertisers. (Credit: VisbyStar/Wikimedia Commons)
Facebook parent company Meta has introduced new tools and features, including generative artificial intelligence (AI)-driven ad capabilities, dubbed AI Sandbox, for advertisers.
AI Sandbox is expected to serve as a testing playground for early versions of the new ad features.
According to Meta, it is developing tools such as text variation, background generation and image outcropping to make an ad’s text more engaging and to enhance parts of its creative.
Text variation is expected to create multiple versions of the text to emphasise the key aspects of an advertiser’s copy, allowing advertisers to test different messages for certain audiences.
Background generation will help advertisers to try various backgrounds rapidly and diversify their creative assets by developing background images from text inputs, said Meta.
By adjusting creative assets to fit diverse aspect ratios across multiple platforms, the image outcropping tool will enable advertisers to spend less time and resources on repurposing creative works.
Presently, the social technology company is working with a select number of advertisers to rapidly gather feedback to improve the products.
Meta aims to gradually expand access to more advertisers in July 2023 and to add some of the features into the company’s products later this year.
Besides, the company has announced the expansion of its Meta Advantage portfolio.
Meta Advantage is a suite of automation products leveraging AI and machine learning to streamline campaign results, customise ads and help advertisers save time and money.
The company has added new features to the portfolio like switching manual campaigns to Advantage+ shopping in one click, usage of video creative in catalogue ads, enhancement of performance with Advantage+ audience and others.
Meta said: “Last year we consolidated our automated products under this new portfolio in order to help businesses more easily identify and benefit from them. Since then, we have seen adoption grow.
“For example, there are 3x as many advertisers using Advantage+ shopping campaigns weekly as there were 6 months ago.
“Today, we are introducing new Meta Advantage features that will allow advertisers to take advantage of AI quicker, give them more flexibility in the creative they use and help them measure what’s working.”