Hyper-personalisation in shopping: Retailers are getting to know everything about you
L’Oreal’s virtual make-up try-on tool is an example of how the brand is trying to bring hyper-personalisation into online shopping (Credit: L’Oreal Paris)
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L’Oreal’s virtual make-up try-on tool is an example of how the brand is trying to bring hyper-personalisation into online shopping (Credit: L’Oreal Paris)