Proceeds from the latest funding round will be used by the AI software company to invest in its further expansion in EMEA, Australia, and other global markets as well as in people and technology
6sense takes its valuation to $5.2bn following a Series E round. (Credit: mohamed Hassan from Pixabay)
6sense, a US-based artificial intelligence (AI) driven software company, has raised $200m in a Series E funding round to double its valuation to $5.2bn.
Headquartered in California, the company has developed an account engagement platform that employs AI, big data, and machine learning to help B2B organisations generate their predictable revenue.
By analysing data and behaviours, the platform is said to uncover accounts ready to buy and offers recommendation for the best action, channel, and messages that are most expected to connect with buyers.
6sense’s Series E round is jointly led by new investors Blue Owl and MSD Partners.
Other new investors SoftBank Vision Fund 2, Franklin Templeton, B Capital Group, and Harmony Partners also took part in the funding round.
6sense also drew additional investments from its existing investors Insight Partners, D1 Capital Partners, Tiger Global, and Sapphire Ventures.
Andy Lefkarites of Owl Rock, a division of Blue Owl, said: “Disparate data silos, disconnected engagement channels and lack of cross-functional collaboration are major pain points in driving effective sales and marketing.
“6sense’s solution acts as the centralised orchestration engine for the entire revenue operation team (marketing, sales, customer support, management) to drive more informed and impactful prospect/customer engagement strategies.”
Following the Series E round, the AI software company has taken its total funding to $426m. This includes an amount of $125m raised in a Series D round led by D1 Capital Partners in March 2021, which valued the company at $2.1bn.
6sense plans to use some of the Series E proceeds to deliver the future of email for B2B marketing and sales teams. The company said that its acquisition of AI-driven email marketing platform Saleswhale expands the native engagement channels available in its platform.
The latest funding will also be used by 6sense for its further expansion in Europe, the Middle East and Africa (EMEA), Australia, and other global markets. Besides, the company will use the capital to invest in people and technology apart from addressing demand from financial services, health and life services, and manufacturing verticals.
6sense CEO Jason Zintak said: “Ten months ago we ignited the RevTech Revolution with a promise to provide the only AI-driven platform that unifies data, people, and processes to unlock predictable revenue potential. We’ve delivered on this promise and the market has spoken.
“Our growth continues to outpace every competitor in our category, and customers consistently rave about the exceptional results they see with 6sense.
“This investment adds fuel to our trajectory and gives us the ability to accelerate on our commitments.”