The luxury sports car maker will deploy Qualcomm’s Snapdragon Digital Chassis in its upcoming road cars
Ferrari headquarters in Maranello, Italy. (Credit: nimame/Wikipedia)
Italy’s Ferrari has partnered with Qualcomm Technologies to add the latest automotive technology advancements to its upcoming road cars.
The collaboration is expected to help the luxury sports car manufacturer to speed up its digital transformation.
Under the partnership, Qualcomm will be Ferrari’s systems solutions provider for its upcoming Ferrari road cars.
In addition, the US-based semiconductor company will serve as a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.
Ferrari CEO Benedetto Vigna said: “We believe innovation requires market leaders working together.
“Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport.
“We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”
As part of the partnership, Qualcomm’s Snapdragon Digital Chassis will be utilised by Ferrari to incorporate the latest automotive technology advancements into its road cars.
Developed for connected and intelligent vehicles, the Snapdragon Digital Chassis consists of cloud-connected platforms for telematics and connectivity, the digital cockpit, and ADAS functions.
With a unified architecture, it is said to offer improved safety and immersive digital experiences, which are updateable throughout the lifetime of the vehicles.
Snapdragon will be also featured on the new Scuderia Ferrari’s F1-75 single-seaters at the start of the 2022 FIA Formula One World Championship race season.
Qualcomm CEO Cristiano Amon said: “We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari.
“We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
In January this year, Qualcomm partnered with software technology company Z-ONE TECH to provide intelligent cockpit experiences for smart vehicles.
The partnership is aimed at studying the solutions for the intelligent cockpit with the new-generation automotive electrical/electronic (E/E) architecture.