The Series D funding round, led by Shamrock Capital, will allow the company to invest in sales and marketing, expedite platform development, and expand its global presence
VidMob has raised $110m in Series D funding round (Credit: Phil Reese from Pixabay)
US-based intelligent creative platform VidMob has raised $110m in a Series D funding round to expedite platform development and expand its global presence.
The funding round, led by Los Angeles-based investment firm Shamrock Capital, is expected to help the company invest in sales and marketing.
Existing investors including ID Fund and Drive by DraftKings, Adobe, Shutterstock, BuildGroup, and Spruce House, as well as new investors including eGateway and PROOF, also participated in the round.
VidMob CEO and co-founder Alex Collmer said: “We are proud to have had Shamrock Capital lead our latest investment, which will accelerate the power of creative data to help customers, agencies and brands refine their messages to be more clear, powerful, and effective.
“Their investment is a testament to the quality of VidMob’s technology, the positive impact that our customers experience every day, and the opportunity ahead.”
The company’s revenue is said to have grown at a compound annual growth rate of 110% over the last four years, with new brands joining the platform and existing clients significantly expanding their usage.
Founded in 2014, VidMob said that its Intelligent Creative platform offers an end-to-end solution to assist brands in optimising the performance of their creative advertising assets.
This is achieved by integrating data and analytics with creative production which results in enhanced marketing performance and business results across all platforms and creative formats.
Shamrock Capital partner Laura Held said: “We see the immediate and long-term value of the VidMob platform to improve creative performance with data and insights.
“The team has a clear vision and an impressive list of clients, including global brands that are making creative a key driver of business performance.
“We are excited to partner with VidMob as they continue to develop their platform and expand their global footprint in a growing and evolving market.”