ECCA Amsterdam

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On 8 June 2017, leading figures from across the European architecture and
construction communities will gather at the Movenpick Hotel Amsterdam City
Centre, Amsterdam for the European Coil Coating Association’s (ECCA)
annual congress and conference.

Join us for a full day of keynote presentations and panel discussions highlighting
the projects and practitioners making the most of sheet coated metal, coil coating
technology and various other material innovations, as well as the sharing of new
ideas and best practises between industry leaders.

The gathering will celebrate the 50th anniversary of the ECCA, a group that now
includes over 110 members across 27 countries worldwide.

Keynote Address: Massimiliano Fuksas

An Italian who rejects the importance of national identity, but enjoys collaborative relations with Ferrari and
Armani; an architect who has opened offices in Paris, Rome, Frankfurt and China, yet obsessively oversees
every detail of his practice’s work; a self-professed disciple of Borromini who has spent the vast majority of
his career exiled from Rome: Massimiliano Fuksas is a man whose signature is etched into the concept of
contradiction and upending expectations.

“There was a time that I’d have rather been a poet, painter or filmmaker,” he says. “But I came to realise
that architecture was not very far from any of these things. I do not see this as a discipline; my job is to give
emotion, magic and alchemy to people. What does one want from an architect, if not optimism and a sense
of the possible?”

Fuksas joins the ECCA congress to look back over a storied career and discuss a selection of projects, from
urban master plans to airports and concert halls, that have contributed towards establishing the 73-year-old
architect as one of the most acclaimed and influential practitioners of his generation.

10.00–17.30	Exhibition (for ECCA members and external guests)
10.30–10.40:	Welcome address
10.40–11.30:	Keynote presentation: Massimiliano Fuksas Fuksas looks back over a storied career and discusses a selection of projects – from urban master plans to airports and concert halls – that have contributed towards establishing the 73-year-old architect as one of the most acclaimed and influential practitioners of his generation.
12.30–14.00:	Lunch
14.00–15.00:	Panel discussion: ‘More than one way to skin a building’, chaired by Ian Maddocks, group director, BuroHappold Truly successful facades and envelopes must do far more than merely project an image to the outside world; they should play a vital role in driving or transforming building performance, engaging with the external environment, significantly enhancing durability and reducing energy consumption. But how smart can a facade truly be? To what extent are technological developments transforming the manner in which we think about facade performance? And do we have the tools and metrics in place to truly gauge and build upon success?
15.00–15:30:	Coffee break
15:30–16.30:	Project case study: Maison Hessel, JDS Architects A brief that called for the design of a building that would serve three main functions: a 200-bed youth hostel, a crèche for up to 70 children, and a government-sponsored incubator for social and economic innovation. To give each element of the building its own character, JDS Architects decided to ‘cut’ the end corner of each triangle. This gives each function its own unique facade as well as an entrance area to manage the flow of people. Practice partner Bruno de Veth discusses the design process and the challenges of realising JDS’s vision.
16.30–17.30:	Panel discussion: ‘The circle of life’, chaired by Ian Maddocks, group director, BuroHappold There has never been a greater focus on building life cycles, with our built environment expected to embody sustainable credentials across ever-expanding metrics. Within this context, to what extent are the principles of the circular economy impacting material choice and building design: how can we extract maximum value from materials, then recover and regenerate said materials at the end of their service life? How long should we design our buildings to last? And to what extent should the feasibility of future refurbishment and renewal be an integral element of the architectural proposal?
19.00–23.30	Gala Dinner: The National Maritime Museum