The partnership will see the integration of Salesforce Commerce Cloud and Salesforce Order Management with the capabilities from the delivery services major and its e-commerce platform ShopRunner in order to provide a single platform for retailers
Salesforce has entered into a new, multi-year partnership with delivery services provider FedEx with an aim to deliver fast and easy shipping, end-to-end e-commerce, and supply chain management for e-commerce merchants.
The partnership will involve the integration of Salesforce Commerce Cloud and Salesforce Order Management with the capabilities of FedEx and its e-commerce platform ShopRunner.
According to the partners, growth in the e-commerce sector is putting pressure on retailers to offer great customer experiences, while coping up with the increasing demand. Furthermore, retailers have to handle various, complicated inventory management systems for fulfilling orders and process returns.
The partnership between Salesforce and FedEx will provide a single platform to companies to help them eliminate the complexity, while safeguarding the customer experience.
FedEx Dataworks COO and ShopRunner CEO Claude Russ said: “With the combined power of Salesforce and FedEx, we will provide them the speed, control and economics they need to help them exceed those expectations.
“From optimising their inventory management and fulfilment operations, to faster delivery and attracting new buyers, together we’re helping change the game so brands and merchants can have greater control over the links of their supply chain and increase their competitiveness.”
The combination of Salesforce Commerce Cloud with ShopRunner and FedEx is expected to transform the manner in which merchants and brands handle the e-commerce journey from promotion and purchase to delivery and returns.
The partnership will help companies deliver a fast and easy end-to-end shopping experience.
Furthermore, companies can tap Salesforce’s Commerce Cloud, Salesforce Order Management, and Einstein AI technology to innovate quickly, automate processes, and bring in demand with deeply customised digital commerce experiences at scale.
On the other hand, the data-driven supply chain insights and the shipping network of FedEx coupled with ShopRunner’s e-commerce capabilities will let companies streamline and extend the post-purchase journey.
Companies can also make use of the next-generation intelligent supply chain and fulfilment capabilities resulting from the partnership to optimise their e-commerce operations.
Salesforce Commerce Cloud EVP and GM said: “Commerce Cloud and Order Management let companies sell wherever their customers shop and fulfil on any channel. Pairing that with FedEx’s logistics capabilities lets us deliver an even faster, easier, and cost-efficient experience for our customers.
“Now, retailers can better meet shoppers’ two-day shipping expectations without accumulating extensive costs or sacrificing their time or brand.”
Recently, Salesforce had closed its $27.7bn acquisition of Slack Technologies, a California-based enterprise communications platform.