The new retail studio is said to use data analytics and artificial intelligence to automate business decisions that open up new opportunities, ensuring that the organisation is flexible and adaptable
Argentina-based IT and software development company Globant has launched Retail Studio to assist retailers in staying ahead of the industry changes.
The new service provides tools for complete supply chain visibility and automation, while also reinventing retail through phygital experiences that increase customer engagement.
The new studio will form part of the company’s Reinvention Studios portfolio.
It will boost new business models by developing impactful customer experiences and empowering integrated, scalable, open technologies to facilitate changes and new services.
The new retail studio is said to use data analytics and artificial intelligence to automate business decisions that open up new opportunities, ensuring that the organisation is flexible and adaptable.
Globant chief technology officer Diego Tártara said: “Today, the customer journey has several new engagement touch points across marketing, sales, and services. Traditional retailers struggle to keep up as trends quickly change, and there is also a strong need to keep processes efficient and coordinated.
“We believe that Globant is uniquely placed to help reinvent the retail industry. We want to enable retailers to transition to a one-stop-shop to meet multiple consumer needs and go outside their traditional verticals to create new revenue streams such as financial products or insurance.”
The studio aims to assist customers to develop a digital business culture while allowing talent to accelerate transformation and adoption.
Client assistance to transform end-to-end shopper experiences and create human-centric, data-driven, and tech-enabled experiences in both the online and offline world is said to be one key feature of the studio.
Usage of data and technology to unleash the power of loyalty and expand it to monetise data to partners and other stakeholders is another key feature claimed by the company.
Globant aims to help companies transform and enable innovation and alternative business models through the use of the latest technology and analytics, as well as client assistance for smart pricing, next-gen merchandising, intelligent loyalty, and floor sales enablement.
Globant’s Retail Studio head and senior managing director Dariyus Setna said: “Globant is helping Retail and Consumer Goods companies stay at the forefront of customer needs and technology trends to reinvent how these companies deliver engaging experiences that create meaningful impact and drive consumer stickiness.
“Through the automation of tasks and processes, integration of touchpoints across brands, increased leverage of Real-Time Analytics and Metaverse, and deploying Robotic Process Automation (RPA) and chatbot technology for routine and menial tasks, organisations can allow store employees to focus on enhancing crucial customer-facing interactions that build customer loyalty.”
The studio focuses on specific industries, including gaming, media and entertainment, life sciences, and automotive studios.