With the initiative, Amazon expects to increase safety for online shopping and make it more challenging for counterfeiters to move between multiple stores to try selling their counterfeit goods

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Amazon announces an industry collaboration dubbed Anti-Counterfeiting Exchange to eliminate counterfeits across the retail sector. (Credit: iMahesh/Wikimedia Commons)

Amazon has announced an industry collaboration dubbed Anti-Counterfeiting Exchange (ACX) to help eliminate counterfeits across the retail sector.

With the initiative, Amazon expects to increase safety for online shopping and make it more challenging for counterfeiters to move between multiple stores to try selling their fake goods.

Anti-Counterfeiting Exchange is expected to enable participating retailers to share details regarding verified counterfeiters who have attempted to utilise their services to try to sell duplicate products.

Participants in the collaboration can detect and put an end to counterfeiters more rapidly by sharing data about them, said Amazon.

According to industry standards and best practices, an independent third party will give anonymised access for participants to share and receive information.

In the Anti-Counterfeiting Exchange, participants are expected to use the information to enhance their individual risk evaluation systems, share information on a regular basis, and make more thorough referrals to law enforcement to hold wrongdoers responsible.

Amazon selling partner services vice president Dharmesh Mehta said: “As we laid out in our blueprint for private and public sector partnership to stop counterfeiters, we think it is critical to share information about confirmed counterfeiters to help the entire industry stop these criminals earlier.

“By leading the way in creating an industry-wide solution to share information about known counterfeiters, we are excited to have helped improve the industry’s collective ability to fight counterfeit crime, providing consumers and rights owners with greater peace of mind.”

Amazon is said to have already identified hundreds of matching accounts through the Anti-Counterfeiting Exchange where the same counterfeiter attempted to create selling accounts on its platform and at least one other store operator.

The e-commerce major has invited other retailers and marketplace service providers to join the collaboration to combat counterfeiters.